Founded in 2012, eSports Management Group (EMG) is a global, full-service management and consulting group providing exclusive representation for marquee eSports teams, brands, companies, and investors. EMG was created to be the preeminent advisory firm to players, clients, and businesses seeking to enter and thrive in the eSports industry, and our practice blends decades of strategic expertise in the gaming space.
With backgrounds in the professional golf and numerous other sports industries, our team is comprised of seasoned executives, lawyers, agents and marketing experts from both the eSports and traditional sports industries. EMG leverages years of proven agency deal-making experience to create new revenue streams for our clients and to meet the demands of brands and companies that want to reach young, digitally-minded consumers through integration into eSports competitions, teams, and media. Our team has the experience and methodology you are looking for, as EMG helps our partners navigate uncharted opportunities to reach and influence eSports fans.
The eSports industry has experienced rapid growth as Twitch streams receive record-setting viewership, players are reaching celebrity status, and live events are selling out. eSports offers a massive marketing platform authentic to how the consumer audience lives, communicates and pursues their passions, as millennials continue to trade traditional mediums like television for digital, mobile and social engagement.
The global video game market has risen to over 100 Billion dollars, with competitive eSports gaming comprising the fastest growing segment of that market. Esports entertains a young and desirable demographic with Enthusiasts aged 21-35 representing 54% of the eSports Audience. This age group is increasingly difficult to reach through traditional advertising as they spend less time watching TV, listening to the radio and reading printed media.
With this explosion of user and consumer interest, major sponsors and blue-chip brands have recognized the value associated with marketing and advertising within the eSports industry. With an initial interest from endemic brands, non-endemic brands have now entered the space substantially. This trend will continue and more non-endemic brands are expected to make their move into the eSports industry as revenues are projected to surpass 1 billion dollars in 2019.
With continued record numbers for major pro gaming events around the globe, eSports Management Group (eMG) has launched to cater to the growing needs of …
eSports Management Group, LLC (eMG) today announces the launch of a global, full service management organization that provides exclusive services to professional gamers …
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